It does seem like there hasn't been as much "promotion" this year as in years past. In terms of social media, but also promos at the game to win money for example. I'm tying some of that to the turnover internally.
The easiest thing to do in my opinion, for students, is to just try to make it a party. That's really all Grand Canyon is. We just have to tell them that. They won't do anything unless it's going to be fun for them. If they see they can go and be apart of a party AND watch really good basketball...maybe that's it. Music needs to be switched up some, pass out some balloons for whenever the visiting team is shooting on the students end, try to find local donors/businesses to donate things like shirts or setting up a tailgate so that it's not against the budget. Just figure something out that's not difficult and expensive. I also think there should be a student party inside the Coliseum before the season starts, similar to a midnight madness. But have the players, coaches, etc all emphasis what a real student section is. Show real student section videos on the board, etc. A Student Section 101 Party you could call it. Hell, I'd come do it all myself if they'd let me.
The halftime show with dogs and whatnot are cool, but there's nobody out there saying, "You know what, I didn't want to go to the game but now that they have dogs catching frisbees at halftime...we need to go." If winning won't get a casual fan out, then I'm not sure anything will.
Sorry, carry on.