I tagged a few people at the Alumni Association on the Facebook event page (they actually accepted my request to be a co-host of the event along with the LJF and Sawmill pages). 160 people have already responded to the event as Going or Interested (mostly interested), which is pretty amazing. Especially since there's a lot of time before March 3rd.
Hoping the Alumni Association gets something together for the Houston chapters. This is actually a tremendous opportunity for them, since the conference tourney is just a week later. Helps get the Houston fans more involved. If it was up to me, I'd say they should go ahead and buy up the first 3-4 rows of that other section, and give them away to chapter members.