BigJack85 said:
I also saw two ads. One each during "Meet the Press" and "CBS Sunday Morning". I also had the same feeling of pride! I would like to see more of this although I realize it is expensive.
I've only ever seen them during our games, but then again I also only stream TV and am based in Virginia currently.
I've been wanting to do a marketing thread, and since Edstile kicked it off, might as post here.
First a question. Is Meet the Press and CBS Sunday morning really capturing our target audience? Maybe parents I guess? I've always wondered about targeting commercials during other local universities televised games, since ideally, your target audience would be tuned in.
I wonder what the cost is. I like seeing SFA billboard's, but they always struck me as kind of useless. First, there's no call to action, and if you're unfamiliar with SFA "Lumberjacks make great nurses" means nothing to you since you don't know who the Lumberjacks are or which university they represent. Second, they're almost impossible to target & re-target, which is highly important.
My ideal method, and also likely the most effective & cost effective, would be a mostly digital marketing campaign, with a healthy dose of content marketing thrown in, similar to what we see with political campaigns. It's absolutely amazing what you can target with online advertising. And re-target again and again. Ever noticed how an ad for something you recently searched follows you across the web and devices?
It is possible to do the same thing with SFA. The level of customization is amazing. You could target students & parents with different messages, target potential business majors with different collateral than potential English majors. There are so many possibilities, and it's also fairly easy to track effectiveness, so you would be able to justify the cost.
To me, a highly coordinated effort for digital marketing makes the most sense.
Thoughts?