I like it too generally speaking. I've never been a fan in all athletic logos when the name of the school is hard to read and you're left with just the mascot. So, I think the wordmark with "Stephen F. Austin" minimized needs a little touching up to maximize visibility. Also, I don't think the sideways double bladed axe on the tertiary logo is that compelling. I love the vertical axe, but I think visually it's ambiguous with just the blade (the horizontal one).

Ljacks&Longnecks said:

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The new logos are good...clean, sharp and nothing crazy or over the top. I would agree with Ryan though that the "Stephen F Austin" wording on the top needs to be a bit more visible. We know who Lumberjacks and Ladyjacks are but most of the general public probably does not, so for that reason school name should be a bit more prominent in the design. Overall good look.

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Good point.

That was my one gripe about "Lumberjacks make great Sawmill Posters" campaign.

They're very visually appealing, messaging is great, but if you're just looking at a billboard you've gotta know who the Lumberjacks already are.